WHY DO TWEENS AND TEENS NEED THEIR OWN SKIN CARE?

Tween and teen skin isn’t baby skin anymore, but it’s not adult skin either. It sits in that tricky middle ground — delicate, changing, and facing its own set of challenges. Children’s skin has a thinner barrier, higher water content, and less sebum, which makes it more vulnerable to chemicals. By the time puberty begins, skin starts producing more oil, leading to greasy hair, sweat, and the first signs of acne. This is why adult skincare products, even ones made for “sensitive skin,” can feel too harsh, while super-gentle baby lotions and body washes are too mild to deal with real teen skincare needs.

For tweens and teens, using the wrong formulas can mean irritation, breakouts, or even damage to the skin barrier. On top of that, many traditional skin care products are packed with harsh chemicals that may act as hormone disruptors — not something growing kids should be exposed to. And honestly, what 12-year-old wants to be caught using baby cream when they’re already dealing with acne and oily skin?

Gen Z is different — more individualistic, more aware, and more confident about who they are. They don’t want to borrow from their parents’ moisturizer or share face wash with their younger siblings. They want teen-safe skincare that understands their world — whether it’s school, sports, gaming, or social life — and actually works for them.

That’s exactly why Elemen exists — a brand built for Gen Z boys, with clean, acne-friendly, sulphate-free skincare products that keep skin fresh, strong, and protected every day.