In an industry obsessed with filters, glass skin, and gender-neutral repackaging, boys have always been the afterthought. Skincare has never really spoken to them - just around them. For most teen guys, it’s either their sister’s routine, their mom’s facewash, or nothing at all. But puberty doesn’t skip boys. Acne, oily skin, blackheads, redness  - all of it hits, and often harder. Add late-night gaming, outdoor sports, stress, and endless screen time? That’s a skincare storm no one prepared them for.

So we made Elemen. Not a men’s grooming line. Not a borrowed version of something pink and floral. But a brand built from scratch for the kind of boys most skincare brands forget. Every product, character, ingredient, and vibe is made for him - the school kid who’s shy about his breakouts, the footballer who skips sunscreen, the gamer who thinks hydration is just energy drinks. This isn’t about alpha energy or glow-ups. It’s about helping boys feel in control of their skin, and confident in their own daily rituals - without shame, confusion, or cringe.

We’re not selling flawless skin. We’re here to say: you matter. Your skin matters. Your story matters. Skincare should be as normal for boys as brushing their teeth. Because boys get breakouts. Boys feel insecure. Boys deserve skincare too. And now, they’ve got Elemen.